about the show:
Dani Watson is an interior decorating educator, podcast host, and founder of The Collective, a home decorating membership. She helps women confidently create homes they can’t stop gushing about — without second-guessing every decision or chasing perfection.
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Dani is known for her warm, approachable teaching style that feels more like getting advice from a trusted friend than listening to a lecture. Listeners consistently describe her as relatable, encouraging, and incredibly clear — a gifted teacher who simplifies decorating in a way that builds confidence instead of overwhelm.
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Dani believes creating a beautiful home isn’t about better taste or bigger budgets — it’s about having the right plan. She teaches a simple, structured approach to decorating that eliminates overwhelm, restores confidence, and helps homeowners finish their spaces with clarity and intention.
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Her audience trusts her recommendations and regularly invests in their homes through products, services, and educational resources that simplify and elevate everyday living.
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Globally Ranked Podcast
Downloads
1.5%
260,000+
Engaged Community
4k+
Home Decorating
#1 Show
Consistently Ranked
audience:
Age Range
40 - 65
US + Canada Based
90%
98%
Female
90%
Home Owners
Shopping Behavior
Midrange - Premium
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packages:
$75
Featured Brand Mention
Includes:
* Mid-roll brand mention
* Evergreen placement within the
episode archive
A focused, high-impact introduction of your brand within a trusted episode.
Designed for brands seeking a warm introduction to an engaged audience through authentic, host-read promotion.
Episode Brand Spotlight
Includes:
* 1 Pre-roll mention
* 1 Mid-roll mention
* 1 Dedicated link in show notes
* 1 Email mention with direct link
* Evergreen episode placement
$275
An integrated brand feature woven naturally into a single episode for deeper visibility and engagement.
Designed for brands seeking meaningful exposure through multi-touch visibility across podcast and email.
3-Month Strategic Brand Partnership
Includes:
* 6 Episodes
* Consistent mid-roll
* 6 Show note links
* 6 Email mentions
* 1 Stand alone feature in paid group
* 1 Stand alone feature in community
* Evergreen archive exposure
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$950
Designed for brands seeking consistent visibility and audience trust through repetition and integrated promotion.
Consistent, relationship-based brand integration across multiple episodes for maximum trust and recognition.
A premium, education-first collaboration designed for brands seeking deeper alignment, thought
leadership positioning, and high-trust visibility within my audience.
Strategic Brand Authority Partnership
$1350
Includes:
* Everything in the 3 Month Strategic Brand Partnership
* 1 Dedicated educational podcast interview​ episode (co- created and education first)
* Collaborative topic planning session
* 6 Episodes with consistent mid-roll integration
* 6 Show note links
* 6 Email mentions
* 1 Stand alone feature in paid group
* 1 Stand alone feature in community
* Cross-promotional collaboration expectations
* Evergreen archive exposure​​
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Designed for brands ready to position themselves as trusted experts through meaningful education,
integrated promotion, and strategic audience alignment.
why partner with
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fig & farm (at home) is more than a podcast — it’s a trusted space where women come for clarity, confidence, and practical guidance as they invest in their homes.
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Dani’s audience doesn’t just listen — they implement. They are homeowners actively decorating, organizing, and upgrading their spaces. They value quality over trends, invest thoughtfully, and trust recommendations that align with their desire for intentional, beautiful living.
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Because of Dani’s warm, teaching-driven approach, brand mentions feel like trusted advice — not advertisements. Partnerships are thoughtfully integrated to feel natural, relevant, and genuinely helpful to listeners.
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Brands who partner with fig & farm (at home) gain access to a loyal, decision-ready audience that values guidance, invests in their homes, and appreciates brands that simplify and elevate everyday life.
fig & farm (at home)​​​​​​
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contact:
To inquire about partnerships, please email: hello@figandfarmathome.com
What people are saying:
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I've listened to other decorating podcasts, but feel like I'm at home with Dani. She's always so kind, helpful, upbeat and fun! There isn't anything I can't ask her. I appreciate her advice and suggestions on everything from styling my mantle, paint color, designing a gallery wall or choosing furniture.
~ dee
What a breath of fresh air! This podcast is encouraging, fun, helpful, and practical. I love all of the home tips and Dani's down-to-earth approach to family and home life.
~ blubrd3
Thank you so much for the recommendations for my living room. I love everything you suggested and have already bought several things! Can't wait to finish the room!
~ nicole
Wow! This is amazing! Our call the yesterday was so much fun and I loved every minute. You are absolutely delightful to work with. Thank you for answering all of my questions and for the great ideas you had for my basement. You have given me such a great plan.
~ sheree
